Small Business Profile: How Gunsmith Clothing Markets Itself Into The Ultimate Weapon

SMALL BUSINESS PROFILE: GUNSMITH CLOTHINGGunsmith Clothing fitness and lifestyle brand apparel

Windigo24 Creative’s Small Business Profile aims to shed light on some of the companies we believe customers should know more about. Whether it is their unique product line, marketing strategy, or mission statement, these businesses should be on your list of “companies to watch”.

Gunsmith Clothing is a lifestyle brand that aims to make a name in the fitness apparel industry. Their motto “Build yourself into the ultimate weapon” has been around since the company’s inception in early 2015. Since then, Gunsmith has been able to use the popularity of fitness clothing to maintain social media accounts with over 107,000 followers. Our Creative Director has the pleasure of speaking with Rob Tramonte, co-founder of Gunsmith Clothing company, about their social media strategy and the future of the business.


Why did you feel the need to start this company OR what hole in the market do you feel Gunsmith Clothing closed?

I’ve been into health & fitness for a while now and over the past few years, new clothing brands have been popping up left and right, most of which stand for absolutely nothing and are only in it for the dollar sign. The amount of clothing brands in this industry who stand for something of value is slim to none, so we felt the need to step in and show the people what we’re all about. The masses have been extremely receptive of our message thus far and I strongly believe it’s because we’re genuine people and the industry lacks that as whole. As Gandhi once said, “Real recognize real.”

The apparel market, especially the fitness apparel market is so saturated lately. How do you separate yourself from the competition?

Each piece of clothing we release has a strong message behind it. That’s the difference between us and most of these other companies in the fitness industry: they don’t stand for anything. When you wear our clothing, you represent something special, something with deep meaning and the people who have been down with us for a while now know that and can feel it. We’ve built Gunsmith Clothing as a community of awesome people trying to get better and motivate each other, it’s truly awesome to see on a daily basis.

In your short time as a business you’ve amassed over 107,000 followers on Instagram and Twitter. What do you think was the key to obtaining so many?

When it comes to Social Media, we’re just ourselves 100% of the time and I believe people can see that. So many people in this industry act “Hollywood” and don’t respond to anyone’s comments, messages, won’t follow anyone back, etc. We do all of it because we’re all normal people and will always stay that way no matter how many followers we get. In fact, We don’t have followers, we have friends. We’re all homies and I appreciate all of their support towards Gunsmith ClothingGunsmith Clothing fitness and lifestyle brand apparel.

There are tons of social media influencers out there. Who is one that you model your own social media after?

I don’t model my Social Media after anyone specific. I enjoy following motivational accounts such as Andy Frisella, Gary V, Eric Thomas and a few more but overall I just post things I like, things I care about and things I believe people need to see. That’s really all.



Aside from social media, which methods are you marketing your business? (Trade shows, fitness competitions, guerrilla marketing, etc.)

We set up our first booth at the Emerald Cup up in Bellevue, WA this past April and that was an awesome experience, the people there were extremely supportive and were really down with our message as a whole. There are a few more fitness shows/expos coming up this fall which we plan on attending and setting up a booth at as well. My wife Brittany (@Britt_Gunsmith) competes as well, so we get to spread our message and watch her compete at the same time – it’s a good time!

Gunsmith Clothing fitness and lifestyle brand apparel

What about your product are you most proud of?

I’m really proud that we’ve stuck to our brand’s message ever since the beginning and didn’t ever fall victim to the easy route of selling trendy clothes and making a quick buck. It’s much harder to get started the way we did but it’s paid off tenfold. My business partner James (@James_Gunsmith) and I firmly believe in staying persistent with the process and all else will fall in place, and it truly has thus far.

Owning a business and staying fit can be tough. What is your best advice for keeping in shape?

Consistency and discipline are huge in regards to staying fit, but I believe having fun is the most important aspect of it all. You can slave away and work out hard daily, but if you’re not enjoying what you’re doing, you’ll eventually stop doing it. I make sure to train exactly how I want and just keep it fun.

Your company motto is “Build yourself into the ultimate weapon.” How do you live by that philosophy?

That motto is something I’ve lived by my entire life. If I’m going to devote myself to anything, whether it be a new job, a new project, a new trade – I’m going to work hard to be at the top of the game. This is what we’re all about as a company. No matter what path you decide to go down in life, do it as well as you possibly can. Push your limits and max out your potential. The thought of “I wonder what would’ve happened if I tried harder” is something that haunts me and it’s the reason I go all out to be the best in any venture.

What is your favorite social media app and why? Least favorite?

My favorite social media app is Twitter with Instagram close behind. Twitter is cool to me because you can connect and talk to people much easier on a 1 on 1 basis. Also there’s no unwritten rules like there is within Instagram: you can tweet as much as you want and no one bats an eye. Twitter is also essentially where Gunsmith started so we have a massive amount of support there.

My least favorite social media is probably Facebook. It’s just a bunch of people complaining about the world – it gets old after a while and no one ever wins a Facebook argument. As someone who values time immensely, I think most people on Facebook are wasting it when they could be doing something productive. I know for a fact that if I wasn’t a part of a company, I wouldn’t have ANY social media apps on my phone. Without a doubt.

What is your hope for Gunsmith Clothing? Where do you want it to be in the next five or ten years?Gunsmith Clothing 4 - Copy (2)

I want to become an established name in the world, not just the fitness industry. We want our message to spread and hopefully help millions of people from all walks of life. That’s our #1 goal.

As far as looking ahead 5 – 10 years, I think it’s impossible to give a good answer. Our first year in existence was much more successful than we anticipated so it’s hard to gauge where we’ll be in 5 – 10 years, let alone 5 – 10 months. I honestly believe we can take GC as far as we want to go at the end of the day, it just comes down to us getting after it.



Gunsmith Clothing just released a new collection of tanks, shorts, and tees. You can check out their shop and read more about their business at

To see more of our stuff, visit  or check us out on Facebook, Twitter, or Instagram.

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