Ask Advertising with Windigo24: Facebook Ads


Over the past few weeks, we’ve encountered a number of questions from small business owners, friends, and family about advertising in today’s world. The landscape of media is ever-changing and it is a lot of work to stay on top of fast moving trends, but we do our best at Windigo24 Creative to be experts for our clients. Most of the time, small businesses will come to us with no idea of what SEO (search engine optimization) stands for, how to manage a Facebook page, or where to spend their advertising dollars. Being that we love to serve our clients and we want to give them honest advice, we wanted to start a section of our blog that helps business owners understand the basics of advertising online. That being said, Windigo24 is starting a new blog feature called “Ask Advertising” where people will submit questions and we do our best to answer them. The questions can be from any facet of advertising, any size of business, and any type of business.

Today’s question is:

I’m a local business. How can Facebook help me actually target the customers I want?

Great question. Let me start off by saying, in my humble opinion, Facebook is one of the best places you can go to target your local market. I’ve seen businesses have great success spending nothing more than $25 a month. Mind you, this amount and the response will vary based on the type of business, but there are 3 basic steps anyone can use to get started on this platform.


Set up your campaign:

Since creating their campaign tracker, Facebook lets businesses see exactly where the money they spend is going. Let’s say you own an auto shop in Mesa, Arizona. You know that most of your customers come from within a 20 mile radius (according to BrightLocal it’s actually 18 miles specifically for mechanics). Let’s also say your target market is men and women ages 25-54. Facebook allows you to create a campaign for this exact market. It also allows you to target by behavior or categories (car enthusiasts, households with an income of $50,000+, etc). This allows the business owner to gain access to people who live near them and most importantly, are more likely to be interested in their product.


Typically, people are willing to travel up to 18 miles to get to an auto shop

Create incentive: Now, just because you’re reaching the right people it doesn’t necessarily mean you’re going to make sales. Small businesses should try to have some type of call to action that draws in the customer. In sales training, this is referred to as “W.I.I.F.M.” (What’s in it for Me?) or my personal favorite, “W.G.A.S.” (Who Gives a Sh**). This could be a discount or it could be telling the customer they can get tips on auto maintenance on your Facebook page. Either way, it’s creating value for the customer in some way. Make sure if you’re spending money on any ad space that you have an end game. You want to sell more oil changes. You want more people to like your Facebook page. You want more calls this month. When you know what you’re aiming for, it’s easier to set up a marketing strategy based around those goals.

Always review your ad campaigns.

Always review your ad campaigns.

Review your campaign: This is a step that so many businesses fail to complete and it’s a damn shame because reviewing your campaigns is a crucial step to making your money count. When you look back at the campaign, you’ll be able to see how many impressions (people that saw your ad) your campaign gained, how many new page likes your Facebook has, how many people clicked on your offer (if you had one), how much the total campaign cost and the cost per engagement. Use this information to improve upon your campaign. If you targeted your ad in Mesa, but most of the response came from Gilbert, try adding Gilbert into the mix next time.

Hope this helps! You can find more of our advice and other fun stuff at our website

Until next time,


Windigo24 Creative is an advertising agency in San Tan Valley, Arizona. They specialize in digital marketing with an emphasis in web design, social media management, graphic design, search engine optimization, and video production.


38 thoughts on “Ask Advertising with Windigo24: Facebook Ads

  • I like what you guys are up too. Such clever work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my website :).

  • I just want to mention I am just very new to weblog and certainly enjoyed your web site. Almost certainly I’m want to bookmark your site . You surely have good posts. Thanks a lot for sharing your web-site.

  • Magnificent items from you, man. I’ve take into account your stuff ahead of and
    you happen to be just too great. I actually like what you possess obtained right
    here, certainly like what you’re saying and the method by which wherein you will be saying it.
    You make it enjoyable and you consistently care for to stay it sensible.
    I can’t wait to read much more from you. This is certainly actually a tremendous

  • Hey I know this is off topic but I was wondering if
    you knew of any widgets I could add to my blog that automatically tweet my newest
    twitter updates. I’ve been looking for a plug-in like
    this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading
    your blog and I look forward to your new updates.

  • May I simply just say what a comfort to find a person that really
    knows what they are talking about on the internet.
    You actually understand how to bring an issue
    to light and make it important. More people need to check this out and understand this side of your story.
    I can’t believe you aren’t more popular because you
    surely have the gift.

  • This is very interesting, You are a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking
    more of your excellent post. Also, I have shared your
    website in my social networks!

  • I tend not to even learn how I stopped up right here,
    however I thought this submit used to be good.
    I don’t know who you are however certainly you happen to be visiting a famous
    blogger for individuals who aren’t already. Cheers!

  • Heya i am just for the initial time here. I came
    across this board and I find It truly useful & it
    helped me to out much. I’m hoping to give something again and help others like you aided me.

  • Hey There. I came across your weblog the usage of msn.
    This really is an exceptionally neatly written article.
    I’ll make sure to bookmark it and return to learn more of your respective
    useful information. Thanks for your post. I am going to definitely comeback.

  • Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over
    again. Anyhow, just wanted to say excellent blog!

  • I’ve been browsing online more than 3 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough to me. In my opinion, if all site owners and bloggers made good content as you did, the web will probably be a lot more useful than in the past.

  • I’m amazed, I must say. Rarely do I encounter
    your blog that’s equally educative and interesting, and without a doubt,
    you may have hit the nail in the head. The thing is
    something which inadequate people are speaking intelligently about.

    I’m very happy that I found this during my hunt for something regarding this.

  • Hi there! This is my first visit to your blog! We are a group
    of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us valuable information to work on. You have done a marvellous job!

  • I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Fantastic work!

  • This design is wicked! You definitely know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  • I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme? Fantastic work!

  • Youre so cool! I dont suppose Ive learn something like this before. So very good to search out any person with some exclusive thoughts on this topic. realy thanks for starting this up. this site is 1 thing that’s wanted on the net, somebody with a bit originality. helpful job for bringing 1 thing new to the internet!

  • We absolutely love your blog and find almost all of your post’s to be exactly I’m looking for. Does one offer guest writers to write content in your case? I wouldn’t mind creating a post or elaborating on most of the subjects you write about here. Again, awesome web log!

Leave a Reply

Your email address will not be published. Required fields are marked *